“Just a short note to say thanks for the “160 Hour Spectacular” letter and
getting it together at such short notice. We’ve now got all the figures in –
and the results speak for themselves.
Last year for the weeks before and after the Bank Holiday we achieved a
total of £312.7K plus Vat. This year we managed a simply sensational
£585.2k plus VAT… an 87% increase! Comfortably beating my target of
£425K and that was considered wildly optimistic by everyone here.
To achieve such an increase at any time is impressive but to do so when
trade is as difficult as it has been this year is really something. Clearly we
would like to think that all our promotional activity contributed to our
success but we have no doubt that the most significant driving factor was
the letter to our customers.”