Politicians, Generals and Intelligence Propagandists all know the power of persuasion and how essential it is to their success. So too, do many savvy marketers.
The talent to craft effective persuasive communication is rare and highly valued. Andy Owen is one of those exceptional communicators – and the proof of his skill is demonstrated time and again in measurable results.
The result is his readers and viewers taking the action his persuasive words exhorted them to take. Andy’s fluency comes from using demotic speech and a well-researched knowledge of what appeals to his audience and how they would benefit from what is on offer.
He practices that which two keen observers of persuasion have noted. “If you would persuade, you must appeal to interest rather than intellect.” Benjamin Franklin
“I don’t know the rules of grammar. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language.” David Ogilvy”